Art Direction

March 29, 2019

I art directed two campaigns between 2018 - 2019 ('Kids Holiday Club' for DStv Africa and 'Every Woman Can' for Kotex South Africa).

Kids' Holiday Club

I worked as Junior Art Director with Dannya Baiocchi as Junior Copywriter

The look was inspired by paper art and pop up books. The premise of the 360 campaign was to teach children life skills they may not learn at school (such as: bravery, kindness, creativity and teamwork) though children's content and activities.

Every Woman Can

I worked as Art Director with Dannya Baiocchi as Copywriter

The look was inspired by Kotex's new branding CI. The premise of the digital campaign was to inspire the women of South Africa to be the best they could be, period or not.